There’s a lot to be said for being unique. We’re all unique of course but could you honestly say the same for your business? If the answer is no, or if you’re not sure, maybe it’s time to stand out a bit more.
Google certainly wants you to be unique when it comes to good content. It’s funny, but I’ve been thinking about writing this for a few days now. In that time I’ve come across three or four websites – completely unrelated and on very diverse subjects – and they’ve all done really well in their separate fields. And the one thing I noticed about all of them is that they were unique. None of them had paid much (if any) attention to SEO or keywords, other than bringing them in naturally where it mattered most. None of them were run by gurus in the business and none of them did any of the things you’re “supposed” to do when you’re looking for traffic.
Instead they were all unique. They stood out because they provided great content and shared it with people. In return, people kept coming to their website and sharing it on social media sites too. Funny how that happens, isn’t it?
So if you’re not unique you need to do something about it. Ditch the keywords. Develop a personality for your blog posts (or get someone to do it for you while writing them). Whatever you do, dare to stand out. You may just get noticed a lot more than you ever bargained for. And you might be surprised what it does for your business.