What is the second most common question I get asked?

When people discover I’m a writer, the first question is the obvious one. “What do you write about?” Since I write for a wide array of clients, I usually roll out a short list of topics I’ve written about recently. That’s when the second most commonly-asked question...

The #1 Thing Every Blog Post Needs

I bet that’s got you thinking. What’s the essential ingredient? Keywords, perhaps. No? Okay, what about writing to a set length? Maybe 300- or 400-word posts are ideal, or something far longer at 1,500 words or more. No. Think of something that applies across all...