How 2,416-Word Blog Posts Could Transform Your Small Business Blog

How 2,416-Word Blog Posts Could Transform Your Small Business Blog

That’s a precise number, I know. But there’s evidence to suggest most sites ranking in Google’s top 10 for any given search term are between 2,032 words and 2,416 words long. See? You don’t need to write long 2,416-word blog posts or articles for your small business blog after all. Phew! There are exceptions. But the evidence does suggest you should be aiming long. I...

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Grow Your Audience by Doing This with Your Website

Grow Your Audience by Doing This with Your Website

You’re waiting. You’re watching the numbers. Your website isn’t getting the visitors you’d like. What can you do? Should you wait, hoping for the best, or take a different tack to promoting your site? The solution is simple. Add a blog, if you haven’t already. If you have, commit to adding a new blog post at least once a week. Be sure to cover topics your target...

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What is the second most common question I get asked?

When people discover I’m a writer, the first question is the obvious one. “What do you write about?” Since I write for a wide array of clients, I usually roll out a short list of topics I’ve written about recently. That’s when the second most commonly-asked question pops up. It’s this: “How on earth do you manage to write about [insert topic here]?” It could be plumbing, currencies,...

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What I learned about outsourcing (and how it could help you too)

How often do you outsource tasks to others? Some people think purely in terms of finances when they consider outsourcing. This applies to everything from hiring a blogger to hiring a cleaner. How much will that cleaner cost per hour? How much will you pay a blogger to write some posts for you? You get the idea. But really, this is the wrong way to look at it. You need to think of outsourcing in...

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The #1 Thing Every Blog Post Needs

I bet that’s got you thinking. What’s the essential ingredient? Keywords, perhaps. No? Okay, what about writing to a set length? Maybe 300- or 400-word posts are ideal, or something far longer at 1,500 words or more. No. Think of something that applies across all topics, all industries, all posts, and all lengths of post. This is universal. You can tell when it’s there, and you can tell when...

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