What is the second most common question I get asked?

When people discover I’m a writer, the first question is the obvious one. “What do you write about?” Since I write for a wide array of clients, I usually roll out a short list of topics I’ve written about recently. That’s when the second most commonly-asked question pops up. It’s this: “How on earth do you manage to write about [insert topic here]?” It could be plumbing, currencies,...

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A smart reason to avoid the cheapest writers

It’s tempting to hire the cheapest writer you can find isn’t it? I understand this, I really do. You’ve got a budget to stick to and if you can get a writer who charges a fraction of the budget you have available, why on earth would you pay more? The problem lies in why the writer feels they have to offer their services for that price. Many of them don’t hold any real value in the work they do....

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The reader always rules over and above SEO

SEO isn’t the same as it used to be since Google started releasing their menagerie of animals (think penguins and pandas and you’re on the right track). Personally I love tigers so where was the Google Tiger update? That sounds cool doesn’t it? Anyway, animals aside, the rules around what you could and shouldn’t do, and what Google would like to see and what they frown on, all changed. Then...

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