Regular Blogging Increases the Odds of Finding Customers, Stats Say

Regular Blogging Increases the Odds of Finding Customers, Stats Say

Hubspot’s State of Inbound 2018 report is chock full of fascinating statistics – often about the perks of regular blogging. Here’s one that’s worth sharing:   57% of marketers publishing just one blog post a month have secured a client from those efforts. That increases to 82% for marketers who blog daily.   Now, blogging daily is a tall order. Even if you...

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Ditch Advertising – Switch to Branded Content Instead

Ditch Advertising – Switch to Branded Content Instead

Whoa, hang on – what’s branded content? I’m asking you to forget about traditional advertising methods and switch to using branded content. You’re not going to do that without good cause. So, let’s find out what it is and why you should consider using it to get better results from your website.   It’s not about selling Advertising equals selling. That...

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Understanding Inbound Marketing vs Outbound Marketing

Understanding Inbound Marketing vs Outbound Marketing

If you are keen on promoting your website, you should know about inbound marketing vs outbound marketing. Both can help you find prospects, but they work in different ways. Nowadays, the consensus is that inbound marketing is the more powerful of the two. We know more people than ever before go online to research products and services before making the decision to buy. We also know people hate...

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Can You Do the ‘One to One’ When Writing Content

I know – that sounds odd. But I bet it got your attention. And now that it has, you probably want to know what I mean by ‘one to one’… or whether I’ve just been sitting out in the sun for too long. Let’s be clear – writing content is important. But it’s not easy. However, I think you’ll like what you’re about to read. Sunburn or a smart blogging solution? Let me reveal the answer. I’m doing it...

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Connect with your customers and you’ll boost your sales

If you own or run a business, chances are you focus on sales. It’s understandable. Regardless of whether you’re selling a product or a service you’re focusing on sales. They drive your business and generate profits. However it’s not always ideal to focus solely on sales. You should have one eye on them of course, but it also makes good sense to connect with your customers. These are the people...

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