Can You Build Brand Awareness for Your Business via Articles?

Can You Build Brand Awareness for Your Business via Articles?

According to information about brand awareness from Website Builder, “70% of consumers learn about a company through articles rather than ads.” (You can see the whole infographic here if you want to learn more. It’s well worth a look.) Think about that for a moment. When people discover a company or business they haven’t seen before, they begin to learn about it. This is the...

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How to Write Content That Will Pull in Visitors for Years to Come

How to Write Content That Will Pull in Visitors for Years to Come

Is your small business blog getting enough traffic? Are you writing posts that enjoy a quick spike in traffic and then disappear into the ether? If so, you’re about to learn how to write content your visitors will love. You could write newsworthy stuff your visitors will enjoy today but won’t be interested in tomorrow. Wouldn’t it be better to discover how to write content that bring in...

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Quick ‘n’ Easy Writing Tip: If You Throw Enough Mud…

Quick ‘n’ Easy Writing Tip: If You Throw Enough Mud…

Some of it will stick. It’s the same with blog posts. I’m not saying you should churn out substandard posts ASAP. Far from it. But being regular with your posts has some advantages: Your site will grow You’ll get more pages indexed by the search engines Each page is a new doorway through which visitors will arrive More content means more to read More to read means people will...

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Can You Do the ‘One to One’ When Writing Content

I know – that sounds odd. But I bet it got your attention. And now that it has, you probably want to know what I mean by ‘one to one’… or whether I’ve just been sitting out in the sun for too long. Let’s be clear – writing content is important. But it’s not easy. However, I think you’ll like what you’re about to read. Sunburn or a smart blogging solution? Let me reveal the answer. I’m doing it...

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Set goals to achieve more with your business blog

Most people start a new blog with a flurry of activity. That flurry soon slows to a trickle and it often dries up to nothing before too long. It’s understandable – especially when the blog concerned is a business blog. I admit it – I’ve been guilty of this in the past. It’s easy to get a blog up and running when you’ve got the enthusiasm to do so. It’s...

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