Regular Blogging Increases the Odds of Finding Customers, Stats Say

Regular Blogging Increases the Odds of Finding Customers, Stats Say

Hubspot’s State of Inbound 2018 report is chock full of fascinating statistics – often about the perks of regular blogging. Here’s one that’s worth sharing: 57% of marketers publishing just one blog post a month have secured a client from those efforts. That increases to 82% for marketers who blog daily. Now, blogging daily is a tall order. Even if you assumed daily meant...

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Grow Your Audience by Doing This with Your Website

Grow Your Audience by Doing This with Your Website

You’re waiting. You’re watching the numbers. Your website isn’t getting the visitors you’d like. What can you do? Should you wait, hoping for the best, or take a different tack to promoting your site? The solution is simple. Add a blog, if you haven’t already. If you have, commit to adding a new blog post at least once a week. Be sure to cover topics your target...

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Quick ‘n’ Easy Writing Tip: If You Throw Enough Mud…

Quick ‘n’ Easy Writing Tip: If You Throw Enough Mud…

Some of it will stick. It’s the same with blog posts. I’m not saying you should churn out substandard posts ASAP. Far from it. But being regular with your posts has some advantages: Your site will grow You’ll get more pages indexed by the search engines Each page is a new doorway through which visitors will arrive More content means more to read More to read means people will...

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The #1 Thing Every Blog Post Needs

I bet that’s got you thinking. What’s the essential ingredient? Keywords, perhaps. No? Okay, what about writing to a set length? Maybe 300- or 400-word posts are ideal, or something far longer at 1,500 words or more. No. Think of something that applies across all topics, all industries, all posts, and all lengths of post. This is universal. You can tell when it’s there, and you can tell when...

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Set goals to achieve more with your business blog

Most people start a new blog with a flurry of activity. That flurry soon slows to a trickle and it often dries up to nothing before too long. It’s understandable – especially when the blog concerned is a business blog. I admit it – I’ve been guilty of this in the past. It’s easy to get a blog up and running when you’ve got the enthusiasm to do so. It’s...

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