One of the best ways to do this is via press releases. You can also make announcements via blog posts or articles. Sometimes someone will say they don’t really have anything newsworthy to share with their audience. This isn’t usually true – it’s just a case of knowing how to look at your business in the right way.
Back when I first started writing I had an assignment asking me to come up with two article ideas. The tutor was very lenient – he let me choose the subject as well as the nature of the idea. Basically I had free reign. And I couldn’t come up with a thing. I mean I literally spent two weeks trying to sweat out two article ideas. I did it eventually but it was really hard work.
The reason? It was simply because I wasn’t used to thinking along those lines. Now I write for a living I have no problem coming up with ideas. It might take a few minutes but I just let my mind run along the right channels and it does the rest for me.
You probably need to think the same way about your business. There are any number of things about your business you can share with people – new products, changes to your website, upcoming competitions, and so on. It doesn’t need to be a major change – maybe you could share news about a special week long offer you have available.
Whatever you decide to do you can bring your business to a much wider audience by issuing regular press releases and updating that business blog more often than you do now. And if you ever need any help, you know where to come.