Regular Blogging Increases the Odds of Finding Customers, Stats Say

Regular Blogging Increases the Odds of Finding Customers, Stats Say

Hubspot’s State of Inbound 2018 report is chock full of fascinating statistics – often about the perks of regular blogging. Here’s one that’s worth sharing:

57% of marketers publishing just one blog post a month have secured a client from those efforts. That increases to 82% for marketers who blog daily.

Now, blogging daily is a tall order. Even if you assumed daily meant Monday to Friday with weekends off, that’s five fresh blog posts per week. Quality is important here too. You don’t want to publish between five and seven posts weekly that aren’t very good. That will have a negative effect on your business – the exact opposite of what you want to achieve.


The power of regular blogging

regular blogging increases your chances of finding customersHowever, the stats don’t lie. Even if you don’t publish daily, publishing more than once a month clearly has a positive effect on your chances of getting more customers. If you blog daily, you’ll have an 82% chance of securing a customer from those efforts. Maybe more than one. That drops to a 57% chance if you only post once a month.

Chances are you’ll fall somewhere between those figures. I’m publishing posts between one and three times per week now. It’s certainly having a positive effect on my site and the results I’m getting.


The verdict?

Here’s the takeaway – the more often you post, the more chance you’ve got of securing a client (or several) from your blogging efforts. Find a frequency that suits you and stick to it. And hey, if you need help meeting your blogging targets, get in touch today.

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