How Many Secrets Could Be Hiding in Your Blog Archive?
No matter what you write about, no matter how long you’ve been blogging, you can be sure your blog archive holds a few secrets. It’s easy to assume a blog post only has power when it’s shiny and new, but that’s not the case.
Blog posts keep on giving. They keep on bringing in visitors from the search engines. And they can keep on assisting you with your blogging too.
Here are a few secrets that might be hidden in your blog archive. How many can you find?
Review your blog analytics to discover your most popular blog posts
Your blog archive is great at revealing the posts people are enjoying most. You might find two or three posts that are bringing in the most consistent traffic. Which search terms are people using to find those posts? Make a note of them and consider writing more posts around that same topic.
It just proves you don’t always need keyword research to give you the most important answers (although it still helps). Your blog archive could be hiding more secrets than you might think.
Could you improve on old posts?
If you’re ever stuck for what to write about and your blog archive stretches back a few months or years, read some of your oldest posts for inspiration. Every blogger will go back over old ground. The trick is learning how to do it.
I often read old posts and a sentence will pop out at me. It might mention something I covered in passing – something that demands its own post. That’s all it can take to lead you to new content waiting to be published.
Use old blog posts as the basis for a report, e-Book, or giveaway
It’s surprising how few bloggers do this. While people could read your blog archive to find out its secrets for themselves, very few will do so. Chances are your blog will include several categories, just as mine does. Could you bring together the best posts in the most popular category as a basis for a new e-Book?
Of course you could.
You could use some parts of the blog posts verbatim. Conversely, you could use them as a base for the new report or book. There are many possibilities available when doing this.
Point is, all that rich content sitting in your blog archive has only been used once. Repurposing, rewriting, and redeveloping that content will give you far more to share with your readers in future. And you can share that content in lots more ways too.
Dive into your blog archive today. What will you find in yours?