Are you struggling to write your own information products?

Good product descriptions help sell products

Okay so this isn’t the tidiest title I’ve ever come up with, but it did pique your interest, I bet. I’m talking about my writing of course, and in particular one thing I’ve been asked about a lot lately. So I thought I’d write a quick post about it.

Plenty of people contact me asking about blog posts and articles. A small proportion of them go on to ask whether I write product descriptions as well. And the answer I always give is ‘yes’.

I actually really enjoy writing product descriptions. I’ve written descriptions for book categories and individual college textbooks. I’ve written descriptions for fireplace surrounds. I’ve even written descriptions for products including a dog chew toy in the shape of big red lips. The variety is certainly there ;).

So if you were wondering whether I write short descriptions (or even moderately long ones) for products, now you have your answer. I’ve done small batches of ten or twenty, and I’m currently working on a project that is entering its second year, focusing on literally thousands of descriptions for one American website. It’s all good fun.

Needless to say I’d be delighted to write your product descriptions too if you get in touch and let me know what you need. The link is up there at the top (or here if you’d prefer :)).