Could Your Target Market Give You Cool Ideas for Blog Posts?

Could Your Target Market Give You Cool Ideas for Blog Posts?

target marketAnswer – yes, absolutely. Every blog should have a target market. If you know who you are writing for, you’ll find it easier to come up with post ideas they’ll want to read. It also means you will stand a better chance of drawing in a bigger audience from the search engines. Know your target and you will know what to write for them.

Now, we’ll assume you’ve already identified your target audience. How can you generate ideas from that audience?

There are several ways you can do it. We are going to explore four methods for getting ideas. Some are related to your site and others use different sources of information to get some answers. They all lead to lots more ideas you can use when you’re stuck for something to write. If you don’t already have a notepad to jot your ideas in (virtual or old style), make sure you grab one now. Your target market may inspire way more ideas than you would think.



Ask your target market

ask your readers for blog post ideasObvious, I know. But worth it – especially if you’ve already got a responsive audience. It is also a method many bloggers and site owners miss. It is almost too obvious to think about.

If you regularly get lots of blog comments or engage with people on social media, ask them which posts they would most like to see from you. There might be some surprises in there – posts you’d never previously have thought of. When you get to the stage where readers and followers are willing to give you this input, make sure you use it. It is gold.

Instead of guessing which topics your readers would like to see, they are telling you. Isn’t that wonderful?



Read your blog comments

read your blog commentsSometimes people will mention things that spark new ideas.

If it’s related to your topic, there’s no reason why you cannot use an inspired comment to help you write a new blog post.

Okay, so perhaps your site is small and you don’t get many comments. But be sure to read any comments you do get. Even one comment could spark several ideas, not just the one. Make sure you respond to as many comments as you can, too. If people see you respond to comments made on your site, they will be more likely to comment. This encourages more participation from your target market. That is good news for your readers and for you.


Use customer questions and queries

questions and queriesUse your blog to provide answers to common questions. Do you always get asked the same questions over and over by new customers or clients? Do the same issues crop up time and again? Use them.

If people know you tend to do this, your blog will become more attractive to them. They may delve into it when they may not otherwise have done so. Your blog should be a source of advice, support, information, and worthwhile treats for readers to enjoy. You may already have an FAQ on your site, but whether you do or not, using a single question as the focus of a new blog post has further perks you can take advantage of.



Explore your most successful posts in more depth

most successful blog postsYour readers will tell you which posts are most successful. They’ll leave comments and ask questions. Your traffic to those posts will be higher. See if you can find new angles and topics related to those popular posts that would equally appeal to your target market.

Sometimes, going off on a tangent allows you to explore one facet of a bigger topic in more detail. This is a good technique to use. Write an overview post, then write a series of posts that each go into a smaller part of the topic.

The more you can appeal to your target market, the more successful your blog will be. Use these techniques to help you appeal to them in the best possible way – with their help. And if you need any help creating blog posts for your site, contact me today.

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