Speak out! Share your voice with your visitors

There are plenty of reasons why updating your website regularly is a smart thing to do. It’s a great way to promote your site for one thing. It also results in a better performance over time in the search engines. But it’s more than that. Regular updates give you a chance to develop your voice. This gives you an opportunity to really engage with your audience. It can be tough letting...

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Every website home page needs refreshing now and again

I’m not talking about refreshing it in your browser. I’m talking about refreshing it in the eyes of your target audience in their browsers. The home page of a website is a lot like a supermarket. Think about your local supermarket – the one you go to a lot. You know where everything is so most of the time you just go in, breeze through to the sections you need, pick up what you...

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Sharing news with your target audience

Sharing news with your target audience

  If not, you should think about doing so. It’s one of the best ways to engage your target audience. They will enjoy reading news that relates to their interest. It also provides a constant stream of information to include on your website. Make a list of topics related to your business. Each topic is a source of news and developments your target audience might be interested in. You...

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Building Your Community

Did you know you had a community? You could have if you took the steps necessary to build one around your business. You can build a community in lots of ways. You can join social media sites to engage with people there. I’m on LinkedIn, Twitter and Google+ and probably one day I might even join Facebook. The jury is still out on that one 😉 It’s also possible to build a community right there on...

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How Would You Like to Spend 0% on Advertising Your Business?

That’s quite a statement isn’t it? And according to a post on Kissmetrics blog, this is the actual amount – precisely nothing at all – Copyblogger spends on its advertising. They’re capable of bringing in millions of dollars worth of sales each and every year, so they clearly know a thing or two about how to attract customers without advertising for them. They do this through content, but it’s...

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Does it seem strange asking for help with content?

It can if you’re not used to it. However it’s always worth considering whether or not you should ask for help because it could be the missing link between having a good website or a great one that is achieving all kinds of things for you. Don’t get me wrong – some people love creating content. They love the process of coming up with ideas, fleshing them out and getting them down so they can...

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