Quick ‘n’ easy writing tip: Can you step into your reader’s shoes?

Not literally – figuratively. If you want to sell tools to DIY enthusiasts, your blog posts shouldn’t focus on the tools. They should show the DIYer how much easier it will be to put up those shelves, take apart that decrepit shed, or install a new kitchen once they’ve bought your hammer, your drill, or your electric screwdriver. Be creative Figure out why your target audience...

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Quick ‘n’ easy writing tip: Avoid the blogging tumbleweeds by doing these 2 things

There it goes. See it? The tumbleweed bumbling through the wasteland of a blog. There are lots of blogs online and plenty of tumbleweeds too. A new blog has signs of life everywhere you look. Then comes the common pitfall. A week or a month may go by. Finding things to write about becomes more challenging. That’s when the tumbleweeds appear. You can avoid them by focusing on two things:...

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Quick ‘n’ Easy Writing Tip: A blog post is like a piece of string

How long should a blog post be? As long as a piece of string… and no one knows how long that should be either. Tying some string around that aching tooth and tying the other end to a door handle requires something short enough to get the job done. A blog post focusing on a single point should be just as short (but not as painful to write). Epic garden or epic post? Laying down a length of...

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