3 Questions to Ask a Freelance Content Writer

3 Questions to Ask a Freelance Content Writer

Hiring a freelance content writer isn’t an easy task. If you’ve never had cause to hire a writer before, chances are you head for Google and look up a few relevant search terms to see what pops up. You may even have found my site via one of those searches. But how do you know where to go, who to ask, where to begin? There are thousands of writers out there today, each with their own...

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Ditch Advertising – Switch to Branded Content Instead

Ditch Advertising – Switch to Branded Content Instead

Whoa, hang on – what’s branded content? I’m asking you to forget about traditional advertising methods and switch to using branded content. You’re not going to do that without good cause. So, let’s find out what it is and why you should consider using it to get better results from your website.   It’s not about selling Advertising equals selling. That...

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How to Create a Blog Strategy That Works

How to Create a Blog Strategy That Works

Do you blog? Lots of businesses do. But are your blogging efforts bringing you the results you want? Blogging is one of the most recognised ways to reach out to a target audience. It is one of several forms of content used by businesses trying to attract the attention of their ideal customer. Content marketing is proven to bring in more business, visitors, sales, and results. Blogging is one of...

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Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing vs Outbound Marketing: What’s the Difference?

If you are keen on promoting your website, you should know about inbound marketing vs outbound marketing. Both can help you find prospects, but they work in different ways. Nowadays, the consensus is that inbound marketing is the more powerful of the two. We know more people than ever before go online to research products and services before making the decision to buy. We also know people hate...

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3 Statistics You Should Know About Inbound Marketing

3 Statistics You Should Know About Inbound Marketing

Inbound marketing is one of the most powerful – and productive – marketing tools you can use. Now, that’s an easy statement to make. But when you look at some of the inbound marketing statistics around today, you’ll see that is a statement that can be backed up by facts. It’s difficult to cherry pick three statistics to support the power of inbound marketing, but I’ve tried to do just that here....

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4 Secrets to Help You Write Better Blog Posts

4 Secrets to Help You Write Better Blog Posts

Do you want to write better blog posts? Most people with a blog or website would say yes. It can be difficult to know how to do it though. Looking at successful blogs can help enormously, but even if you like what you see it can be hard trying to replicate it for your own blog. That’s why I’m going to give you four secrets to help you write better blog posts. You don’t need to use all of them in...

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