Not literally – figuratively. If you want to sell tools to DIY enthusiasts, your blog posts shouldn’t focus on the tools. They should show the DIYer how much easier it will be to put up those shelves, take apart that decrepit shed, or install a new kitchen once they’ve bought your hammer, your drill, or your electric screwdriver.

Be creative

Figure out why your target audience would want your product or service. What makes your hammer drill, your accounting services, your bespoke millinery service better than any other?

You know your product/service is good. You’ve worked hard to make sure it delivers the best benefits to everyone who buys it. By stepping into your reader’s steel toe-capped work boots, high heels, hiking boots, or slippers – whatever applies – you’ll see those benefits more clearly than ever. And they will guide you towards the results you’re looking for.

Enjoyed this Quick ‘n’ Easy Writing Tip? You’ll find more in the same category on my blog. Want to order a pack of quick ‘n’ easy actionable posts specially written to reach out to your target audience? Contact me now for more details and the best prices for a pack of five or 10 posts, or however many you need. No waffle – just bite-sized nuggets your readers will benefit from. It’s a powerful way to get great content on your blog whenever you need it.