Can You Do the ‘One to One’ When Writing Content

I know – that sounds odd. But I bet it got your attention. And now that it has, you probably want to know what I mean by ‘one to one’… or whether I’ve just been sitting out in the sun for too long. Let’s be clear – writing content is important. But it’s not easy. However, I think you’ll like what you’re about to read.

Sunburn or a smart blogging solution?

Let me reveal the answer. I’m doing it now. The ‘one to one’. Even though this blog is aimed at potential clients, I can never imagine lots of people sitting in a room reading my blog posts. It complicates things too much, and that’s not ideal when I’m writing content, trying to get a message across to my target audience.

Instead, I imagine just one person, sitting next to me. Someone I can chat to. Someone who is looking for the type of service I can provide. Someone who wants to develop their blog but doesn’t know quite how to make it happen. Either that, or they know exactly what they want but they can never find the time to tackle it.

Another common problem, and one I am going to focus on here, is not knowing how to write a blog post. You know the topic, you know the focus, but you can’t find the right words to make it happen. The last thing you want is to write content that reads like a washing machine manual. That’s not going to connect with people in the way you want it to.

“I’ll do it tomorrow…”

Believe me, when it comes to your own blog getting pushed down the to-do list, I can relate. It is incredibly hard to find the time to blog for your own business. When you think about it, it’s natural. Your business provides a product or service. Your number one priority is to find new customers or clients who want your product or service. You’d be forgiven for forgetting to publish a blog post now and then.

And when you’ve got a combination of the problems I’ve mentioned above, it gets harder still. But taking the time to focus on your blog posts and add new content to your site will help you achieve exactly what you want to achieve to start with.

“… but I’ll do your work today.”

I always prioritise my clients’ work. I’ve developed a habit whereby I break down the work into chunks, allocating sections of it to consecutive days. Unless I only have one post to do, in which case it is written in one sitting. But if someone orders, say, 10 short blog posts, I might do two per day, Monday to Friday. You get the idea. And I always build in a few days’ grace at the end.

So, if the agreed deadline is Friday, I will schedule the job to finish on a Wednesday. That way, the client is happy and pleased to get an early delivery, and if I need an urgent dentist’s appointment or something similar, I can fit it in, get the antibiotics, and still meet the deadline. Even if I do end up doing so with a hot water bottle held to my face (that actually happened once… thankfully only once. Turns out a hot water bottle is THE best way to get rid of raging toothache as quickly as humanly possible. Pass it on).

Focusing on the one-to-one approach

I always find it easier to write a post when I use this approach. Let’s say you’re a plumber. Don’t think about a room filled with people with leaky taps. Think of just one person – a typical person you meet with just that problem. Think about how you talk to them, what they want from you – namely reassurance and a solution to a problem – and how you relate to them. This is not the time to wow them with technical terms for tap parts. This is the time to reassure them you’ll get their tap back to its best non-dripping state quickly and easily.

Think of the best blog posts you’ve ever read online. Think of the most readable ones. Chances are they are the posts that use this method, even if you never realised it before. The internet can be a very impersonal place. That’s why the one-to-one method, as I like to call it, works so well.

If you want to give it a try but you’re unsure where to start, contact me now. Chances are I can help you.

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