5 Awesome Ways to Find New Blog Post Ideas

5 Awesome Ways to Find New Blog Post Ideas

Do you ever find yourself running short of blog post ideas? There’s nothing worse than sitting down to write a blog post only to find yourself stuck for ideas on what to write. When I first started writing, I took a course that covered short stories, articles, and various other forms of content (this was way before the days of the internet). One of my first lessons was to come up with...

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3 Simple Questions to Ask a Freelance Content Writer

3 Simple Questions to Ask a Freelance Content Writer

Hiring a freelance content writer isn’t an easy task. If you’ve never had cause to hire a writer before, chances are you head for Google and look up a few relevant search terms to see what pops up. You may even have found my site via one of those searches. But how do you know where to go, who to ask, where to begin? There are thousands of writers out there today, each with their own...

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Ditch Advertising – Switch to Branded Content Instead

Ditch Advertising – Switch to Branded Content Instead

Whoa, hang on – what’s branded content? I’m asking you to forget about traditional advertising methods and switch to using branded content. You’re not going to do that without good cause. So, let’s find out what it is and why you should consider using it to get better results from your website.   It’s not about selling Advertising equals selling. That...

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How to Create a Blog Strategy That Works

How to Create a Blog Strategy That Works

Do you blog? Lots of businesses do. Some have a blog strategy too. But are your blogging efforts bringing you the results YOU want? Blogging is one of the most recognised ways to reach out to a target audience. It is one of several forms of content used by businesses trying to attract the attention of their ideal customer. Content marketing is proven to bring in more business, visitors, sales,...

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Understanding Inbound Marketing vs Outbound Marketing

Understanding Inbound Marketing vs Outbound Marketing

If you are keen on promoting your website, you should know about inbound marketing vs outbound marketing. Both can help you find prospects, but they work in different ways. Nowadays, the consensus is that inbound marketing is the more powerful of the two. We know more people than ever before go online to research products and services before making the decision to buy. We also know people hate...

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3 Cool Stats You Should Know About Inbound Marketing

3 Cool Stats You Should Know About Inbound Marketing

Inbound marketing is one of the most powerful – and productive – marketing tools you can use. Now, that’s an easy statement to make. But when you look at some of the inbound marketing statistics around today, you’ll see that is a statement that can be backed up by facts. It’s difficult to cherry pick three statistics to support the power of inbound marketing, but I’ve tried to do just that here....

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