We’re used to hearing that saying in reference to pets rather than blogs, but it works just as well for blogs too. How many people have started blogs with good intentions but let them fall by the wayside before they even had a chance to really get out of first gear? I’m guessing the answer is ‘quite a lot’.
Often there are good reasons why a blog doesn’t get going. This is especially the case with a business blog. You’ve always got better things to do, such as dealing with customers, marketing your business and fulfilling orders. Of course you could say a blog does all three of these things to some extent, so it makes sense to devote some time to it.
A blog is a lot like a puppy in many ways. It requires a lot of work in the early stages especially if you want it to grow into something mature. You also put a lot of work in without seeing much in the way of rewards, at least not to begin with. But one day, if you keep at it, you turn around and realise you have created a blog people engage with – something they really like to read. You might find you have a regular audience for it. You might even find your sales and enquiries have increased after a short while, and continue to do so for as long as you post fresh entries to your blog.
That’s why a blog really is for life, and not just for the short term. It’s worth putting in that regular bit of effort. Furthermore there is certainly nothing wrong with hiring someone to create the posts for you if you don’t have the time or inclination to write them yourself. Of course I would say that wouldn’t I? 😉
Just as you wouldn’t expect a puppy to grow into an adult well trained dog overnight, or a supercar to go from first gear to fifth in a fraction of a second, you must give your blog time to grow and develop as well. It’ll be well worth it if you do.