Is blogging really worth indulging in – or is it a waste of time?

I get a lot of enquiries from people who are looking to create or develop a blog as part of their business website. I also come across a lot of business sites on my travels that don’t have a blog at all. Either that or they have a tab marked blog with nothing in it.

I came across a report on the other day that revealed 80% of the businesses they checked didn’t have a blog. They didn’t even have a tab for a blog on their website, much less anything in it. That’s a massive amount – not to mention a huge wasted opportunity.

Are we too busy?

The online world is a busy one for businesses of all kinds. Lots of businesses have been trying to stay afloat in the past few years, which makes me think blogging has become something they can ignore or worry about later. It certainly doesn’t seem to be the most important thing on many to do lists.

However let’s turn this on its head for a moment. If your website doesn’t yet have a blog you’re currently one of the 80% according to the above statistic. This means you’ve got a great chance of establishing a useful and engaging blog for your clients and prospective clients to enjoy if you get started now. There are literally millions of businesses out there who haven’t got around to starting a blog yet, and plenty more than have never even considered the idea.

Just imagine what this could do for your business.

Google loves updates

This isn’t the place to get into a detailed discussion about Google’s many recent updates. However it is worth noting they love fresh content. This fact alone should make you want to spend some time creating and maintaining a worthwhile blog, or getting someone to do it for you (like me for example).

This is a sticking point for many people. Some will say they don’t have the time or the inclination to start a blog. That’s fair enough – we all have things we don’t feel motivated to do. But the job can easily be outsourced.

This is often where some business owners will stop thinking about the potential of a blog. They don’t want to spend money on having blog posts written for them. They don’t see it as an investment rather than a cost. You see, if a blog is updated regularly it tends to draw more traffic and more potential clients with it. This is still a numbers game, only now worthwhile, engaging and well written content trumps spun and SEO by the numbers content. Maybe that’s the way it was always meant to be.

So if you’ve been thinking about developing a blog for your business, maybe now is the time to do it. You would be amazed at the potential this simple tool can bring to your business – no matter what line of work you are in.

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