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Ditch Advertising – Switch to Branded Content Instead

Posted by on 11 Oct 2018 in Business Blogging, Site Promotion | 0 comments

Ditch Advertising – Switch to Branded Content Instead

Whoa, hang on – what’s branded content? I’m asking you to forget about traditional advertising methods and switch to using branded content. You’re not going to do that without good cause. So, let’s find out what it is and why you should consider using it to get better results from your website.   It’s not about selling Advertising equals selling. That much is clear. Branded content takes the consumer, tired of being sold to online, on TV, and in magazines and newspapers, in a different direction....

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How to Create a Blog Strategy That Works

Posted by on 9 Oct 2018 in Business Blogging | 0 comments

How to Create a Blog Strategy That Works

Do you blog? Lots of businesses do. Some have a blog strategy too. But are your blogging efforts bringing you the results YOU want? Blogging is one of the most recognised ways to reach out to a target audience. It is one of several forms of content used by businesses trying to attract the attention of their ideal customer. Content marketing is proven to bring in more business, visitors, sales, and results. Blogging is one of the most popular ways to do this. However, if you want to make blogging work, you should know how to create a blog...

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Understanding Inbound Marketing vs Outbound Marketing

Posted by on 2 Oct 2018 in Business Blogging | 0 comments

Understanding Inbound Marketing vs Outbound Marketing

If you are keen on promoting your website, you should know about inbound marketing vs outbound marketing. Both can help you find prospects, but they work in different ways. Nowadays, the consensus is that inbound marketing is the more powerful of the two. We know more people than ever before go online to research products and services before making the decision to buy. We also know people hate being sold to. You don’t need a statistic to know that – I hate it, you hate it, we all hate it. The hard sell is more likely to send me running in the...

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3 Cool Stats You Should Know About Inbound Marketing

Posted by on 25 Sep 2018 in Business Blogging, Site Promotion | 0 comments

3 Cool Stats You Should Know About Inbound Marketing

Inbound marketing is one of the most powerful – and productive – marketing tools you can use. Now, that’s an easy statement to make. But when you look at some of the inbound marketing statistics around today, you’ll see that is a statement that can be backed up by facts. It’s difficult to cherry pick three statistics to support the power of inbound marketing, but I’ve tried to do just that here. Since blogging is one of the most powerful ways to bring traffic to your website, I’ve focused on statistics that show why you ought to consider...

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4 Secrets to Help You Write Better Blog Posts

Posted by on 17 Sep 2018 in Business Blogging | 0 comments

4 Secrets to Help You Write Better Blog Posts

Do you want to write better blog posts? Most people with a blog or website would say yes. It can be difficult to know how to do it though. Looking at successful blogs can help enormously, but even if you like what you see it can be hard trying to replicate it for your own blog. That’s why I’m going to give you four secrets to help you write better blog posts. You don’t need to use all of them in every post you write. Conversely, you could mix them all in if you wish. I’ve done just that here, so you can see how these techniques work. By the...

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9 Reasons to Hire a Professional Blogger

Posted by on 12 Sep 2018 in Business Blogging, Ghostwriting, Site Promotion | 0 comments

9 Reasons to Hire a Professional Blogger

Have you ever considered hiring a pro blogger? Maybe you’re considering it now since you’ve found your way to this post. Lots of people think only of the cost when assessing whether to hire a professional blogger. But the cost is only a tiny portion of the picture. From your point of view, there are tons of benefits to hiring someone to write your blog posts for you. Some you may be aware of, but I bet there are plenty of advantages you hadn’t even considered. Let’s go through the main reasons why hiring a professional...

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7 Reasons Why Writing a List Post Will Attract Readers

Posted by on 3 Sep 2018 in Business Blogging | 0 comments

7 Reasons Why Writing a List Post Will Attract Readers

Ever heard of a listicle? Odd word, isn’t it? It’s also another word for a list post. Writing a list post or listicle is something worth thinking about if you have a blog or website in need of content. They’re popular too – five of the top 15 posts on eConsultancy’s blog in 2017 were listicles. If you’re considering writing a list post or two for your website, here are seven solid reasons why you should.   1. List posts are easy to scan Many readers are in a hurry. Writing a list post means...

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2 Advantages of Promoting Your Blog on Social Media

Posted by on 29 Aug 2018 in Business Blogging, Site Promotion | 0 comments

2 Advantages of Promoting Your Blog on Social Media

Whatever business you run, whether you sell eBooks, widgets, internet courses, lawn mowers, or something else entirely, you’ve probably thought about promoting your blog (you do have one, don’t you?) and therefore your business on Facebook, Twitter, Instagram, and maybe even LinkedIn. Social media is a great platform that helps you reach out to your target audience. However, few businesses update their social media profiles daily. That’s a real shame, because promoting your blog can form a crucial part of your social media...

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Can You Build Brand Awareness for Your Business via Articles?

Posted by on 16 Aug 2018 in Business Blogging | 0 comments

Can You Build Brand Awareness for Your Business via Articles?

According to information about brand awareness from Website Builder, “70% of consumers learn about a company through articles rather than ads.” (You can see the whole infographic here if you want to learn more. It’s well worth a look.) Think about that for a moment. When people discover a company or business they haven’t seen before, they begin to learn about it. This is the beginning of brand awareness. If the information they learn is worthwhile, they may go on to buy from that company. They may not buy now, but the brand...

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How to Use Mind Mapping to Write Blog Posts People Want to Read

Posted by on 14 Aug 2018 in Business Blogging | 0 comments

How to Use Mind Mapping to Write Blog Posts People Want to Read

If you’re like 98% of the rest of the blogging population worldwide, you probably run dry on ideas for blog posts occasionally. Wouldn’t it be lovely if you had a store of ideas you could dip into whenever you ran out? In fact, if you had that store of ideas, chances are you wouldn’t run out of them to start with. Enter mind mapping. What is mind mapping? Mind mapping is a method that allows you to explore a topic in a new way. Consider how you develop ideas now. You probably jot them down whenever they come to you....

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