Regular Blogging Increases the Odds of Finding Customers, Stats Say

Regular Blogging Increases the Odds of Finding Customers, Stats Say

Hubspot’s State of Inbound 2018 report is chock full of fascinating statistics – often about the perks of regular blogging. Here’s one that’s worth sharing: 57% of marketers publishing just one blog post a month have secured a client from those efforts. That increases to 82% for marketers who blog daily. Now, blogging daily is a tall order. Even if you assumed daily meant...

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Could Your Target Market Give You Some Ideas for Blog Posts?

Could Your Target Market Give You Some Ideas for Blog Posts?

Answer – yes, absolutely. Every blog should have a target market. If you know who you are writing for, you’ll find it easier to come up with post ideas they’ll want to read. Now, we’ll assume you’ve already identified your target audience. How can you generate ideas from that audience? Here are several ways you can do it.     Ask your target market...

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5 Awesome Ways to Find New Blog Post Ideas

5 Awesome Ways to Find New Blog Post Ideas

Do you ever find yourself running short of blog post ideas? There’s nothing worse than sitting down to write a blog post only to find yourself stuck for ideas on what to write. When I first started writing, I took a course that covered short stories, articles, and various other forms of content (this was way before the days of the internet). One of my first lessons was to come up with...

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3 Questions to Ask a Freelance Content Writer

3 Questions to Ask a Freelance Content Writer

Hiring a freelance content writer isn’t an easy task. If you’ve never had cause to hire a writer before, chances are you head for Google and look up a few relevant search terms to see what pops up. You may even have found my site via one of those searches. But how do you know where to go, who to ask, where to begin? There are thousands of writers out there today, each with their own...

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Ditch Advertising – Switch to Branded Content Instead

Ditch Advertising – Switch to Branded Content Instead

Whoa, hang on – what’s branded content? I’m asking you to forget about traditional advertising methods and switch to using branded content. You’re not going to do that without good cause. So, let’s find out what it is and why you should consider using it to get better results from your website.   It’s not about selling Advertising equals selling. That...

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