2 Advantages of Promoting Your Blog on Social Media
Whatever business you run, whether you sell eBooks, widgets, internet courses, lawn mowers, or something else entirely, you’ve probably thought about promoting your blog (you do have one, don’t you?) and therefore your business on Facebook, Twitter, and Instagram. Social media is a great platform that helps you reach out to your target audience.
However, few businesses update their social media profiles daily. That’s a real shame, because promoting your blog can form a crucial part of your social media activities. There are two main advantages to using social media blog promotion. Do it right, and you can:
- Generate more traffic to your website
- Generate more interest in your brand
Learn to share in the right way
Every time you publish a new blog post, share it on your social media sites. Ask for retweets and shares too. Some people will do so if prompted. It’s the old ‘call to action’ idea. But be sure to do the same in return. That old saying, ‘you get back what you put out’ (or something like that, anyway) is true on social media sites.
Don’t make every tweet or post about your blog and your business. Share worthwhile content from other sources too. Engage with your readers and followers. If everything you share is designed to directly promote your blog or website, people will feel as if you’re continually trying to sell to them. And they’ll be right. That turns people off.
Since a single tweet or post will soon get lost in the social media daily soup, you should employ strategies to help ensure that doesn’t happen.
- Send out more than one tweet/update
- Word each tweet/update differently
How to inspire people to follow your link
It’s human nature to want to show people what you’ve done. That means it’s easy to say, ‘Hey, look at the new post I wrote about the new item I’m selling.’ But that’s what you want people to do. It’s not what they will want to do.
So, instead of telling people what you’ve written, share with them how your new blog post will benefit them. If I write a new post about finding new customers via blogging, I’ll obviously want people to read it. But if no one believes they will get anything in exchange for the time spent reading that post, they won’t click through. Remember, whether it’s Facebook, Twitter, or any other social media site, there are countless posts clamouring for attention. You need to make sure people feel your link is worth clicking on.
Here are some examples:
Instead of saying: “Read my new post about finding new customers via blogging”
Try something like this: “Discover the 3 easy ways you can find new customers via blogging”
Instead of saying: “I’ve written a new post about add-on sales”
Try something like this: “Learn how to boost your sales by 15% immediately with this simple tip”
Obviously, the numbers and stats are just examples, but you get the idea. The more specific you can be, the better. Specificity acts as a great hook to get people interested. You’ll also notice how each message switches the focus from you to your audience. That’s crucial. It tells them what they can expect to get from that post.
As for updating a few times, i.e. via a few tweets, try and word each one differently, so you are promoting your blog in different ways. Doing this means you might catch the eye of someone who skimmed over your original tweet. You could use different angles for the same post or reveal different – but relevant – facts. Do whatever works best.
Promoting your blog: It’s a balancing act
Striking the right balance is vital. Regular updates are also vital. They act as reminders of who you are, what you do, and what you can do for people in your target audience. Over time, links to your newly-published blog posts will be followed and shared. You will build a bigger audience because more people will know you are there.
I recently wrote a post about throwing mud. Yep, it’s relevant. It’s also short, so head over and read it to see what you think. It applies to social media updates just as much as blogging.
Supporting your brand
You can easily develop your brand on social media sites too. Your brand should set you apart from your competition. Apple makes tablets and smartphones, as do many other companies, but they stand out from their competition. Even if you offer a service or product sold by many others, how do you stand out?
Maybe your individuality is already there. Maybe you’ll need to develop your USP (unique selling proposition) through further thought and development. Either way, finding it will help you stand out in a positive way.
Always think about your brand and how you present it through your updates on Facebook, Twitter, and other sites. Your brand separates you from everyone else out there doing something similar. It’s what makes people hire you or buy your products instead of buying those from other people or companies.
Some people start out with a solid brand; others find theirs as they go along. While it’s best to start with one, some people go through a process of discovery as they build their business. If you want to stand out and sell more than the competition, you need a brand. Make sure every post you write and every tweet you send adheres to your brand.
Make sure you write regular blog posts you can promote
You cannot promote new content on social media channels unless you create that content to begin with. Daily or weekly, long or short – find what works best for you. Create content that engages your audience and speaks to your readers. The better you get at doing so, the more responses, readers, and yes, sales, you can get.
If you don’t have the time or inclination to write regular blog posts to promote on social media sites, I can help. I provide small businesses and individuals just like you with regular, fresh, and engaging content their audience will love. I can do the same for you too.