What I learned about outsourcing (and how it could help you too)

Posted on | February 19, 2018 | No Comments

How often do you outsource tasks to others? Some people think purely in terms of finances when they consider outsourcing. This applies to everything from hiring a blogger to hiring a cleaner. How much will that cleaner cost per hour? How much will you pay a blogger to write some posts for you? You get the idea.

But really, this is the wrong way to look at it. You… Continue reading

The #1 Thing Every Blog Post Needs

Posted on | January 16, 2018 | No Comments

I bet that’s got you thinking. What’s the essential ingredient? Keywords, perhaps. No? Okay, what about writing to a set length? Maybe 300- or 400-word posts are ideal, or something far longer at 1,500 words or more.


Think of something that applies across all topics, all industries, all posts, and all lengths of post. This is universal. You can tell when it’s there, and you can tell… Continue reading

Speak out! Share your voice with your visitors

Posted on | June 9, 2014 | No Comments

There are plenty of reasons why updating your website regularly is a smart thing to do. It’s a great way to promote your site for one thing. It also results in a better performance over time in the search engines.

finding your voiceBut it’s more than that. Regular updates give you a chance to develop your voice. This… Continue reading

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